A trio of Route 66 Icons, made from fiberglass, stand guard outside the American Giants Museum.

American Giants Museum: Route 66 Icons

There was a time when driving along Route 66 felt like a treasure hunt for the eyes. Each bend in the road might reveal a towering fiberglass giant, greeting travelers with a silent wave or a fixed grin. As a kid, I pressed my face to the car window, scanning the horizon for these whimsical figures. They became mile markers of our family trips—signposts of adventure on the Mother Road. Whether holding a tool, a hamburger, or simply their own massive hands on their hips, they stood as proud guardians of the highway. These giants weren’t just advertisements; they were part of the scenery, woven into the memories of countless road trips. Even now, when I spot one, I feel that same spark of excitement I did decades ago, when every roadside stop promised a story and a smile.

The American Giants Museum tells the story of the oversized Route 66 icons.

Birth of the American Giants Museum

The American Giants Museum was created to preserve and celebrate these larger-than-life roadside icons. Sitting just off the historic stretch of Route 66, in Atlanta, Illinois, the museum offers a unique bridge between nostalgia and history. Its mission is simple yet powerful—rescue, restore, and display these fiberglass wonders for future generations. The founders understood that these statues are more than marketing gimmicks; they’re symbols of mid-century Americana. By bringing them together under one roof, the museum keeps their stories alive and accessible. Visitors can learn about their origins, the craftsmen who built them, and the countless miles they’ve traveled. In a world that moves faster every year, this place invites you to slow down and appreciate the craftsmanship, humor, and charm these giants brought to roadside culture. It’s not just a collection—it’s a living tribute to the playful spirit of the open road.

We discovered many smaller version of fiberglass giants inside the American Giants museum.

Inside the Museum Walls

Step inside the American Giants Museum and you’re met with an array of characters frozen mid-wave, mid-pose, and mid-story. While the giants are the stars, the interior also holds smaller statues—ranging from friendly mascots to quirky one-offs—that once adorned storefronts across America. Informational placards offer fascinating details about their construction, origins, and the marketing strategies behind them. Some displays even trace the travels of specific figures, noting the towns and businesses they once called home. The lighting and layout invite you to linger, giving each piece the spotlight it deserves. There’s a comforting hush in the air, the kind you get in places that respect their subject matter. Walking among these relics, we felt like we were flipping through a family album—each figure a snapshot of a time when advertising was as much about imagination as it was about sales.

Inside the museum, visitors will find many stories of the fiberglass creations that dotted the landscape.

Filling Gas and Growing Memories

Before corporate logos dominated every corner, gas stations often turned to fiberglass giants to grab attention. Texaco and Esso stations, in particular, embraced the idea of a towering figure beckoning motorists from afar. These statues, often outfitted in service uniforms, created an immediate sense of friendliness and reliability. In my youth, I remember spotting these creations at the stations we passed. They became more than places to refuel—they were mini-attractions in their own right. The American Giants Museum captures this slice of history beautifully, displaying restored service station giants alongside photographs of them in their prime. It’s easy to imagine families pulling in, kids wide-eyed, while the attendant wipes the windshield and checks the oil. In a way, these fiberglass figures helped shape the golden era of the American road trip.

The Bunyan Giant was equipped with an axe, which often went missing.

The Bunyan Giant and His Missing Axes

Among the museum’s most famous residents is the Bunyan Giant, a creation of Prewitt Fiberglass that towers with unmistakable charm. Originally designed to hold an enormous axe, this gentle giant became a recognizable figure across the country. But as history has shown, those axes often went missing—pilfered by souvenir hunters or lost to time. The fiberglass company had to craft extra axes to replace the ones that disappeared. Something is endearing about this ongoing saga; it humanizes the giant, making him less a static object and more a living piece of folklore. Standing before him, I couldn’t help but smile, imagining the countless stories he could tell. Whether guarding a lumberyard or promoting a local festival, the Bunyan Giant remains one of the most enduring and adaptable of America’s roadside titans.

Burger joints caught on to the appeal of fiberglass giants and soon places like Big Boy had their own.

Burgers and Big Personalities

Not all fiberglass giants wielded tools—some held food, and lots of it. Burger joints quickly caught on to the idea of using fiberglass mascots to tempt passing motorists. Big Boy, with his checkered overalls and gleeful grin, became a household name, while Mama Burger brought her flavor to the roadside scene. These figures turned simple diners into memorable destinations, their cheerful faces promising hearty meals and friendly service. I remember stops at Big Boy during our summer trips, where our family would pile into a booth beneath the shadow of the grinning mascot. The burger might have been ordinary, but the experience felt special because of the giant outside. At the American Giants Museum, these food-themed figures stand proudly, their smiles as wide as ever, reminding visitors that sometimes, the secret ingredient is simply a dash of whimsy.

A pair of raised hand statues provided a friendly reminder to stop in and visit the retailer.

Waving Giants, Lasting Memories

As we wrapped up our visit, I couldn’t help but marvel at the many ways these fiberglass figures once beckoned travelers to pull over. From a hand-waving gentleman outside a small-town hardware store to a pie-holding waitress promising a slice of comfort, each giant was a silent invitation to linger. Some stood guard at the edge of parking lots, others perched near neon signs, their painted smiles competing with flashing lights. They weren’t just advertisements—they were personalities, each telling its own story in a single pose. The American Giants Museum preserves that diversity, letting you stroll from one character to another as if revisiting a parade of roadside friends. If you’ve ever met one of these roadside legends—whether on Route 66 or in your hometown—we’d love to hear your story. Drop a comment and share your encounter; every giant has a tale worth telling.

4 thoughts on “American Giants Museum: Route 66 Icons”

  1. I had no idea such a museum existed! I remember seeing a couple of these giant muffler men on road trips with my parents in the ‘70s. Now I’m wondering if any of the ones I saw are in the museum.

    1. We’ve heard that same nostalgia from a lot of folks! The museum’s collection has some originals that were rescued from across the country, so it’s entirely possible you’ve crossed paths with one before. Next time you visit, you might just find yourself face-to-face with an old roadside friend.

  2. We stopped here last year! My kids were amazed at just how tall those figures are in real life. Photos just don’t do them justice.

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